BetterUp Stock for Accredited Investors

HR Tech
By UpMarket Research  |  Last updated: September 2026
CEO Alexi Robichaux Founded 2013 HQ San Francisco, US

BetterUp is a human transformation platform that provides AI and human coaching for employees and leaders. It combines behavioral science, analytics, and virtual coaching to improve performance, resilience, and development for enterprises. In October 2021, BetterUp raised $300 million in its Series E at a $4.7 billion post-money valuation, led by Wellington Management, ICONIQ Growth and Lightspeed Venture Partners (Reuters and BetterUp press release).

Access to pre-IPO shares is available to accredited investors through UpMarket.

Last Reported Valuation
$4.7B
Series E, 10/08/21, Reuters and BetterUp press release
UpMarket Estimate
$4.7B
Based on UpMarket valuation model
Previous Round Valuation
$1.73B
Series D, Feb 2021

How to Invest in BetterUp Through UpMarket

BetterUp shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.

Step 01

Verify accredited investor status

Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.

Step 02

Create an UpMarket account

Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.

Step 03

Review available BetterUp offerings

Full offering memoranda and risk disclosures provided before any commitment is required.

Step 04

Complete subscription documents

Review and sign subscription agreement. All documents handled digitally through the platform.

Step 05

Fund your investment

Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.

Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.

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Valuation Growth Over Time

Post-money valuation by round
Previous rounds Most recent
DateRoundAmount raisedValuation
Oct 2021 Series E $300M $4.7B
Feb 2021 Series D $1.73B

BetterUp's most recent reported round is its Series E, announced October 8, 2021. It raised $300 million at a reported post-money valuation of $4.7 billion, led by Wellington Management, ICONIQ Growth and Lightspeed Venture Partners. Source: Reuters and BetterUp press release. Data as of September 27, 2026.

BetterUp Revenue and Growth

Annual revenue

Why Investors Are Watching BetterUp

Growth Signal

BetterUp said 2020 revenue doubled before its $125M round

BetterUp said it doubled revenue in 2020, then raised a $125 million Series D in February 2021. The round valued the company at $1.73 billion and was led by ICONIQ Growth.

Competitive Moat

BetterUp says it has 2,000-plus coaches across its platform

A 2021 profile said BetterUp had more than 2,000 coaches and used coaching circles plus self-study tools to deliver “precision development at scale.” The company’s platform spans leadership, D&I, sales, and employee wellbeing use cases.

Market Opportunity

BetterUp reached $214.6M ARR in 2024, up from 2023

GetLatka estimated BetterUp's 2024 ARR at $214.6 million, up from $151.7 million in 2023. The same source put the company at a $5 billion valuation, implying a large enterprise coaching market.

Interested in BetterUp stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.

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BetterUp Leadership Team

Alexi Robichaux
CEO
Eduardo Medina
Co-Founder
Ryan Sonnek
CTO

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BetterUp Stock FAQ

No. As of March 2026, BetterUp is a private company and does not trade on any public stock exchange. Accredited investors can access BetterUp shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.

BetterUp does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.

Yes. Accredited investors can indicate interest in BetterUp shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.

Pre-IPO investments carry significant risks. BetterUp shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.

In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.

There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.

The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.

UpMarket's valuation estimate of $4.7B is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.

BetterUp was valued at $4.7B in its October 2021 Series E. Accredited investors can request BetterUp access through UpMarket.

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