Zeta Global is an AI-powered marketing cloud company for enterprises. It uses proprietary data and automation to help customers acquire, grow, and retain users across channels.
UpMarket does not offer Zeta shares. This page covers Zeta's history before it went public.
Zeta became a public company in June 2021 and trades on NYSE as ZETA. UpMarket does not offer Zeta shares. This page covers Zeta's valuation and funding history before it went public.
Zeta listed on NYSE under the ticker ZETA in June 2021.
See how Zeta's private-market valuation changed across funding rounds before it went public.
See reported funding rounds and revenue figures on this page, with their sources.
Accredited investors can review UpMarket's current pre-IPO offerings in companies that have not yet gone public.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
Zeta has posted 16 consecutive quarters of growth and added 75 scaled customers in 2024 after 49 in 2023. Its net revenue retention has stayed above 110%, signaling strong upsell and low churn.
A consistently >110% NRR is described as best-in-class in software and is linked to high satisfaction, low churn, and successful cross-sell. Zeta’s margin expansion has also run about 200 basis points per year, suggesting operating leverage as scale rises.
A video analysis cites a roughly $15 billion total addressable market for cloud marketing platforms, growing about 10% annually. It also notes Zeta is generating about $2 billion in revenue, implying meaningful room to expand versus the overall market.
Looking for companies that are still private? Browse UpMarket's pre-IPO company directory. Accredited investors only.
Browse the directory →UpMarket curates and conducts independent diligence on every investment opportunity before it reaches the platform.
We review every offering's strategy, risk management, liquidity, fees, valuation methodology, tax matters, and all third-party providers: legal counsel, auditor, administrator, and custodian.
We offer investments exclusively from disciplined managers that pursue unique strategies across an array of asset classes.
Our goal is to empower you to build a portfolio that best meets your individual investment objectives.
Yes. Zeta became a public company in June 2021 and trades on NYSE under the ticker ZETA. UpMarket does not offer Zeta shares.
Zeta's share price is set on the public market under the ticker ZETA. The prices shown on this page are historical private-market prices from before it went public.
No. Zeta is now a public company and UpMarket does not offer its shares. Accredited investors interested in companies that have not yet gone public can review UpMarket's current pre-IPO offerings.
Zeta is now publicly traded, so its shares can be bought and sold on NYSE and their price can change significantly. Review Zeta's public filings and consult a financial advisor before investing. UpMarket does not offer Zeta shares.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
Zeta became a public company in June 2021, so shares held before the listing can generally be sold on the public market once any lock-up period ends. The exact terms depend on how the shares are held, for example directly or through a fund.
UpMarket does not offer Zeta shares. The minimum for most pre-IPO offerings on UpMarket is $50,000.
Zeta's valuation is now set by its public share price on NYSE. The figures on this page show its valuation history before it went public.
Zeta’s AI-powered marketing cloud generated $1.19B in 2024 revenue, with 16 straight quarters of growth and >110% NRR signaling strong enterprise retention. Zeta is now a public company, and UpMarket does not offer its shares.