Tractable is an AI company that uses computer vision and deep learning to assess damage to vehicles and property from images. Its tools support accident and disaster recovery workflows for insurers and related companies.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$1B
Series E, 2021, Perplexity
UpMarket Estimate
$977M
Based on UpMarket valuation model
Previous Price
$1B
Series D 2020
How to Invest in Tractable Through UpMarket
Tractable shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Tractable offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
2021
Series E
$1B
2020
Series D
$1B
2019
Series C
2017
Series B
2016
Series A
Tractable Revenue and Growth
Annual revenue
Why Investors Are Watching Tractable
Growth Signal
Tractable reported $79.4M ARR in 2024 with steady growth
GetLatka estimates Tractable's 2024 revenue at $79.4M ARR, up from earlier growth milestones. The company launched in 2014 and is described as showing consistent revenue growth over time.
Competitive Moat
Tractable said 600% revenue growth over 24 months
Tractable said it recorded 600% revenue growth over the prior 24 months, helped by new customers including GEICO. A 2021 funding announcement said the round valued the company at $1B, making it the first computer-vision unicorn for financial services.
Market Opportunity
Tractable targets auto and property claims automation globally
Tractable's AI assesses vehicle and property damage from customer photos, aimed at insurers and automotive firms. Bitscale says it operates across North America, Asia, and Europe, showing a broad international market footprint.
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No. As of March 2026, Tractable is a private company and does not trade on any public stock exchange. Accredited investors can access Tractable shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Tractable does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Tractable shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Tractable shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Tractable uses AI computer vision and deep learning to assess vehicle and property damage from images, generating $79.4M ARR in 2024; steady growth and a $977M valuation support its pre-IPO position — accredited investors can access Tractable stock through UpMarket.