CEO Kevin TanFounded 2017HQ San Francisco, California, US
Snackpass is an AI marketing and POS platform for restaurants. It helps quick-serve operators streamline ordering, loyalty, and customer engagement through social mobile ordering and pickup tools.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$400M
Series B, Jun 2021, Perplexity
UpMarket Estimate
$340M
Based on UpMarket valuation model
Previous Price
Series A 2020
How to Invest in Snackpass Through UpMarket
Snackpass shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Snackpass offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Jun 2021
Series B
$400M
2020
Series A
2019
Seed
Snackpass Revenue and Growth
Annual revenue
Why Investors Are Watching Snackpass
Growth Signal
Snackpass has reached $12.2M ARR as a self-funded SaaS
GetLatka says Snackpass generated $12.2M in revenue in 2024 and has raised $0 in venture capital. That combination signals meaningful traction with capital efficiency for a private software business.Snackpass was founded in 2017, giving it about seven years to build recurring revenue before the 2024 disclosure.
Competitive Moat
Campus-native social commerce keeps orders sticky and viral
Contrary Research describes Snackpass as building a social commerce layout for food, starting with takeout on college campuses. It says the product created a sticky ordering experience that helped local restaurants sell more and acquire new customers.Its points system can be redeemed for free items or gifted, turning transactions into social interactions and supporting organic referral growth.
Market Opportunity
Snackpass is expanding beyond campuses into a large market
Contrary Research says Snackpass has opportunities to expand from college campuses into society at large, suggesting a broader restaurant-tech market beyond its core base.Restaurant Dive reported its Series B valued the company at over $400M and noted there are about 750 metro areas with runway for market and platform growth.
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No. As of March 2026, Snackpass is a private company and does not trade on any public stock exchange. Accredited investors can access Snackpass shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Snackpass does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Snackpass shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Snackpass shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Snackpass is an AI marketing and POS platform for restaurants, helping quick-serve operators streamline ordering, loyalty, and customer engagement while reaching $12.2M ARR as a self-funded SaaS company at a $340M valuation — accredited investors can access Snackpass stock through UpMarket.