Eat Just is a private food technology company that makes plant-based egg and meat alternatives, including JUST Egg. It also develops cultivated meat products and is based in Alameda, California.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$1.63B
Series F, Sep 2023, Perplexity
UpMarket Estimate
$1.5B
Based on UpMarket valuation model
Previous Price
$3.0B
Series E 2021
How to Invest in Eat Just Through UpMarket
Eat Just shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Eat Just offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
$1.3B+
UpMarket has brokered over $1.3 billion in alternative investments*
*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through March 31, 2026. Of the total, approximately $301 million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.
Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Sep 2023
Series F
$1.63B
2021
Series E
$3.0B
2020
Series D
$2.0B
2017
Series C
$1.0B
2015
Series B
$500M
Why Investors Are Watching Eat Just
Growth Signal
Eat Just raised $200M led by Qatar Investment Authority
Eat Just announced a $200 million funding round led by Qatar Investment Authority, with Charlesbank Capital Partners and Vulcan Capital also participating. The company said the capital will accelerate growth for its science-driven food platform across healthier and more sustainable products.
Market Opportunity
Eat Just secures $25M to scale alt-proteins in China
Eat Just raised $25 million from C2 Capital Partners, a China-focused private equity firm whose anchor investor is Alibaba Group. The partnership will support go-to-market strategy, sales, branding, and regulatory execution for plant-based and cultivated meat in China.
Product Milestone
Good Meat expands Eat Just beyond plant-based eggs
Eat Just’s product lineup includes JUST Egg, a mung bean-derived egg replacement, and GOOD Meat, which makes meat from animal cells rather than livestock. Public market listings describe the company as active in plant-based eggs, mayonnaise, and cultivated meat, broadening its addressable product base.
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No. As of March 2026, Eat Just is a private company and does not trade on any public stock exchange. Accredited investors can access Eat Just shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Eat Just does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Eat Just shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Eat Just shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Eat Just makes plant-based egg and meat alternatives, including JUST Egg, and develops cultivated meat products; it is valued at $1.5B and recently raised $200M led by Qatar Investment Authority — accredited investors can access Eat Just stock through UpMarket.