EcoCart is a climate technology company for online retailers that helps merchants offer carbon-neutral checkout and sustainability options. It also provides a consumer Chrome extension to estimate and offset the footprint of online purchases. The company serves e-commerce brands seeking sustainability, conversion, and loyalty benefits.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
How to Invest in EcoCart Through UpMarket
EcoCart shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available EcoCart offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Oct 2022
Series A
EcoCart Revenue and Growth
Annual revenue
Why Investors Are Watching EcoCart
Growth Signal
EcoCart raised $14.15M and serves 2,000+ brands
EcoCart said it raised $14.15 million in Series A funding and had more than 2,000 brand customers, including Siete Foods, Supergoop! and Bird scooters. TechCrunch described the company as a three-year-old e-commerce software provider focused on transparent, sustainable shopping.
Competitive Moat
EcoCart audits product lifecycles and offsets emissions
EcoCart says it builds infrastructure for e-commerce companies and performs product life cycle audits to calculate, analyze and offset carbon emissions. Mintz noted its projects are rigorously vetted and verified against major carbon standards, which can support buyer trust and harder-to-copy workflows.
Product Milestone
EcoCart adds shipping protection and climate contributions
EcoCart's website says its platform turns each order into profit, impact and loyalty by bundling returns, shipping protection and climate contributions. The company positions these tools as margin-lifting features for merchants while improving the customer checkout experience.
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No. As of March 2026, EcoCart is a private company and does not trade on any public stock exchange. Accredited investors can access EcoCart shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
EcoCart does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in EcoCart shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. EcoCart shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
EcoCart provides carbon-neutral checkout and sustainability tools for online retailers, serving 2,000+ brands and generating $6.8M in 2024 revenue, after raising $14.15M — accredited investors can access EcoCart stock through UpMarket.