Wildfire Interactive was a social media marketing software company that helped brands run campaigns and manage online engagement. It was founded in 2009 and later acquired by Google in 2012.
UpMarket does not offer Wildfire shares. This page covers Wildfire's history before the acquisition.
Status
Acquired
By Google, Jul 2012
Last Private Valuation
Not confirmed
Not confirmed by two independent reputable sources
How to Review Wildfire's Funding History on UpMarket
Wildfire was acquired by Google in July 2012 and no longer has shares of its own. UpMarket does not offer Wildfire shares. This page covers Wildfire's valuation and funding history before the acquisition.
Step 01
Check the acquisition details
Wildfire was acquired by Google in July 2012.
Step 02
Review the valuation history
See how Wildfire's private-market valuation changed across funding rounds before the acquisition.
Step 03
Review funding and revenue data
See reported funding rounds and revenue figures on this page, with their sources.
Step 04
Explore private companies
Accredited investors can review UpMarket's current pre-IPO offerings in companies that have not yet gone public.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Wildfire Revenue and Growth
Annual revenue
Why Investors Are Watching Wildfire
Growth Signal
Overstory raised $43M Series B to scale AI wildfire prevention
Overstory announced a $43M Series B led by Blume Equity, with participation from Energy Impact Partners and existing backers including B Capital and CapitalT. The company says the capital will scale AI-driven wildfire prevention and grid resilience for utility customers.
Overstory is described as the leader in vegetation intelligence for the utility industry, targeting a specific operational need rather than a broad wildfire software market. That focus can strengthen switching costs because utility workflows tie directly to vegetation management and grid-risk mitigation.
Market Opportunity
Wildfire resilience investing broadens as capital flows diversify
Net Zero Insights says the wildfire management investor landscape broadened significantly from 2022 to 2025, with private equity activity peaking in 2024. Corporate venture capital involvement has also grown steadily since 2020, signaling a wider buyer and funding base.
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No. Wildfire was acquired by Google in July 2012 and no longer has shares of its own. UpMarket does not offer Wildfire shares.
Wildfire has no stock price of its own since its acquisition by Google. The prices shown on this page are historical private-market prices from before the acquisition.
No. Wildfire was acquired by Google and UpMarket does not offer Wildfire shares. Accredited investors interested in companies that have not yet gone public can review UpMarket's current pre-IPO offerings.
Wildfire is no longer an independent company, so its shares are not available to buy. This page is kept for its historical funding and valuation data. UpMarket does not offer Wildfire shares.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
Wildfire was acquired by Google in July 2012. What former shareholders received, cash or shares of the buyer, was set by the terms of the acquisition.
UpMarket does not offer Wildfire shares. The minimum for most pre-IPO offerings on UpMarket is $50,000.
Wildfire's last valuation was set by its acquisition by Google. The figures on this page show its valuation history before the acquisition.
Wildfire Interactive was a social media marketing software company that helped brands run campaigns and manage online engagement. It was acquired by Google in Jul 2012. UpMarket does not offer its shares.