Wildfire Interactive was a social media marketing software company that helped brands run campaigns and manage online engagement. It was founded in 2009 and later acquired by Google in 2012.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$327M
Series C, Oct 2024, Perplexity
UpMarket Estimate
$311M
Based on UpMarket valuation model
How to Invest in Wildfire Through UpMarket
Wildfire shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Wildfire offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Oct 2024
Series C
$327M
Wildfire Revenue and Growth
Annual revenue
Why Investors Are Watching Wildfire
Growth Signal
Overstory raised $43M Series B to scale AI wildfire prevention
Overstory announced a $43M Series B led by Blume Equity, with participation from Energy Impact Partners and existing backers including B Capital and CapitalT. The company says the capital will scale AI-driven wildfire prevention and grid resilience for utility customers.
Overstory is described as the leader in vegetation intelligence for the utility industry, targeting a specific operational need rather than a broad wildfire software market. That focus can strengthen switching costs because utility workflows tie directly to vegetation management and grid-risk mitigation.
Market Opportunity
Wildfire resilience investing broadens as capital flows diversify
Net Zero Insights says the wildfire management investor landscape broadened significantly from 2022 to 2025, with private equity activity peaking in 2024. Corporate venture capital involvement has also grown steadily since 2020, signaling a wider buyer and funding base.
Interested in Wildfire stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.
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No. As of March 2026, Wildfire is a private company and does not trade on any public stock exchange. Accredited investors can access Wildfire shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Wildfire does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Wildfire shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Wildfire shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Wildfire Interactive built social media marketing software for brand campaigns and online engagement, was valued at $311M, and later was acquired by Google — accredited investors can access Wildfire stock through UpMarket.