CEO Eduardo della MaggioraFounded 2018HQ Santiago, Chile
Betterfly is a digital benefits and wellbeing platform that helps employers reward healthy habits with insurance and charitable giving. It combines wellness, insurance, and social purpose for employee benefits programs.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$1.0B
Series B, Feb 2022, Perplexity
UpMarket Estimate
$850M
Based on UpMarket valuation model
Previous Price
$1.0B
Series B 2021
How to Invest in Betterfly Through UpMarket
Betterfly shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Betterfly offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
$1.3B+
UpMarket has brokered over $1.3 billion in alternative investments*
*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through March 31, 2026. Of the total, approximately $301 million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.
Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Feb 2022
Series B
$1.0B
2021
Series B
$1.0B
Why Investors Are Watching Betterfly
Growth Signal
Betterfly raised $125M Series C and hit unicorn status
Betterfly closed a $125 million Series C led by Glade Brook Capital Partners, with Greycroft, Lightrock, QED Investors and DST Global participating. The round pushed the Chilean startup into unicorn territory while it employed about 500 people.
Product Milestone
Employee benefits platform tracks adoption and engagement
Betterfly says its platform helps organizations provide personalized health, insurance and well-being incentives for employees. Its product also tracks adoption, utilization and engagement metrics, giving employers reporting on benefits usage.
Market Opportunity
Betterfly says $72M revenue in 2024 on a small team
Latka reports Betterfly reached $72 million in revenue in 2024 while operating with a 32-person team. The company has also raised $202.5 million and was valued at $1 billion in 2024, underscoring investor backing for the employee benefits market.
Interested in Betterfly stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.
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No. As of March 2026, Betterfly is a private company and does not trade on any public stock exchange. Accredited investors can access Betterfly shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Betterfly does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Betterfly shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Betterfly shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Betterfly operates a digital benefits and wellbeing platform that helps employers reward healthy habits with insurance and charitable giving, and it reached unicorn status after raising $125M in Series C at an $850M valuation — accredited investors can access Betterfly stock through UpMarket.