CEO Sarah Kirshbaum LevyFounded 2008HQ New York, US
Betterment is an online investing and financial planning company. It provides automated investing, retirement planning, advisory, and brokerage services through an internet-based platform.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$800M
Series E, Aug 2017, Perplexity
UpMarket Estimate
$680M
Based on UpMarket valuation model
Previous Price
$700M
Series D Apr 2014
How to Invest in Betterment Through UpMarket
Betterment shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Betterment offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Aug 2017
Series E
$800M
Apr 2014
Series D
$700M
Jan 2013
Series C
$300M
Dec 2010
Series B
$110M
Jan 2010
Series A
$30M
Betterment Revenue and Growth
Annual revenue
Why Investors Are Watching Betterment
Growth Signal
Betterment raised $160M to accelerate record growth
Betterment raised $160 million in growth capital to accelerate the record growth it had delivered year-to-date across its core retail investing business. The financing included $60 million in Series F equity and a $100 million credit facility, bringing total funding to $435 million.
Competitive Moat
Francisco Partners called Betterment the largest, fastest-growing automated investing service
Francisco Partners said Betterment was the largest and fastest growing automated investing service when it announced a $60 million growth funding round. The round included participation from Bessemer Venture Partners, Menlo Ventures, and Northwestern Mutual Capital.
Product Milestone
Betterment offers automated investing, retirement, and cash management
Betterment describes its platform as automated investing and financial planning, with tailored portfolios, goal-based buckets, and rewards. The company says it provides digital investment, retirement, and cash management services from its New York City base.
Interested in Betterment stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.
UpMarket curates and conducts independent diligence on every investment opportunity before it reaches the platform.
Strategy, fees & legal reviewed in full
We review every offering's strategy, risk management, liquidity, fees, valuation methodology, tax matters, and all third-party providers — legal counsel, auditor, administrator, and custodian.
Disciplined managers only
We offer investments exclusively from disciplined managers that pursue unique strategies across an array of asset classes.
Built around your objectives
Our goal is to empower you to build a portfolio that best meets your individual investment objectives.
No. As of March 2026, Betterment is a private company and does not trade on any public stock exchange. Accredited investors can access Betterment shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Betterment does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Betterment shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Betterment shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Betterment operates an online investing and financial planning platform with $166.8M in 2024 revenue and a $680M valuation, after raising $160M to accelerate record growth — accredited investors can access Betterment stock through UpMarket.