Carta is a private-capital software platform for cap table management, fund administration, valuations, and related services. It helps startups, investors, and fund managers track ownership and equity with more transparency and control. It is used by more than 50,000 startups and millions of security holders.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$1.7B
Series E, May 2019, Perplexity
UpMarket Estimate
$1.4B
Based on UpMarket valuation model
Previous Price
$800M
Series D Dec 2018
How to Invest in Carta Through UpMarket
Carta shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Carta offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
$1.3B+
UpMarket has brokered over $1.3 billion in alternative investments*
*Includes principal invested and appreciation of investments originated via the UpMarket platform based on historical trade volume and valuation estimates through March 31, 2026. Of the total, approximately $301 million is managed by UpMarket Management, with the remaining originated investments managed by affiliates. Past performance is not predictive of future results.
Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
May 2019
Series E
$1.7B
Dec 2018
Series D
$6.37
$800M
Carta Revenue and Growth
Annual revenue
Why Investors Are Watching Carta
Growth Signal
Carta revenue surges to $500M ARR in 2025
Carta reached $500M in annual recurring revenue in 2025, up from $373M in 2023, reflecting strong demand for its cap table and equity management platform. Startups on Carta raised nearly $120B in new funding in 2025, up ~17% YoY, driving more equity activity through Carta’s core products.
Competitive Moat
Carta as default equity system of record for startups
Carta is widely cited as the default system of record for many U.S. VC‑backed startups, with over 50,000 startups and 2.5M security holders on its platform. This large installed base and ecosystem familiarity increase switching costs and reinforce Carta’s leadership in private‑market equity data.
Risk Factor
Secondaries exit and strategic drift concerns
Carta’s exit from its secondaries marketplace in 2024 removed a key growth vector and highlighted conflict‑of‑interest and focus concerns. Prior headcount reductions in 2023 and ongoing expansion into multiple adjacent areas raise execution risk if priorities fragment across software, services, and new verticals.
Interested in Carta stock? Fill out the form above or sign up directly. Subject to availability. Accredited investors only.
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Strategy, fees & legal reviewed in full
We review every offering's strategy, risk management, liquidity, fees, valuation methodology, tax matters, and all third-party providers — legal counsel, auditor, administrator, and custodian.
Disciplined managers only
We offer investments exclusively from disciplined managers that pursue unique strategies across an array of asset classes.
Built around your objectives
Our goal is to empower you to build a portfolio that best meets your individual investment objectives.
No. As of March 2026, Carta is a private company and does not trade on any public stock exchange. Accredited investors can access Carta shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Carta does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Carta shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered more than $500M in alternative investments since 2019.
Pre-IPO investments carry significant risks. Carta shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Carta runs an end-to-end private capital platform for cap table management, fund administration, and valuations, with revenue above $1B in 2025 and a path to $500M ARR — accredited investors can access Carta stock through UpMarket.