Crisp is a vertical AI company for retail data that connects retailers, distributors, and brands. It uses AI to turn commerce data into real-time actions that improve sales, profit, and supply-chain performance.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$26M
Series B1, Dec 2025, Perplexity
UpMarket Estimate
$27M
Based on UpMarket valuation model
How to Invest in Crisp Through UpMarket
Crisp shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Crisp offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Dec 2025
Series B1
$26M
Why Investors Are Watching Crisp
Growth Signal
Crisp reported $25.1M revenue in 2024, per GetLatka
GetLatka lists Crisp at $25.1M revenue in 2024 and says the company has grown consistently since its 2012 launch. The same profile says Crisp is bootstrapped and has raised $0, which can signal efficient growth with no outside capital.
Competitive Moat
Crisp’s platform spans data ingestion, inventory, and EDI
CB Insights says Crisp offers data ingestion automation, real-time inventory management, retail analytics, and EDI integration for brands, retailers, and distributors. That breadth across the retail data stack can create switching costs because customers rely on one workflow across multiple functions.
Market Opportunity
Crisp targets CPG brands as enterprise adoption grows
A target-market analysis says Crisp focuses on mid-market and enterprise CPG brands that need granular retail and supply-chain data. It also cites enterprise segment adoption up 45% YoY in 2025 and says 65% of new customers sell across at least five retail banners.
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No. As of March 2026, Crisp is a private company and does not trade on any public stock exchange. Accredited investors can access Crisp shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Crisp does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Crisp shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Crisp shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Crisp is a vertical AI company for retail data that connects retailers, distributors, and brands, using AI to turn commerce data into real-time actions and reported $25.1M revenue in 2024, with a $27M valuation — accredited investors can access Crisp stock through UpMarket.