Apeel is a food-system innovation company that uses plant-derived materials and data science to extend produce freshness. Its coatings help slow water loss and oxidation, reducing spoilage across the fresh-food supply chain.
Access to pre-IPO shares is available to accredited investors through UpMarket.
Latest Price
$2B
Funding round, Aug 2021, Perplexity
UpMarket Estimate
$1.7B
Based on UpMarket valuation model
Previous Price
Funding round 2018
How to Invest in Apeel Through UpMarket
Apeel shares are not on public exchanges. UpMarket provides accredited investors access through secondary market transactions.
Step 01
Verify accredited investor status
Confirm eligibility under SEC Rule 501 of Regulation D. Income or net worth threshold applies.
Step 02
Create an UpMarket account
Complete KYC/AML onboarding. Typically 1–2 business days. Licensed rep assigned on signup.
Step 03
Review available Apeel offerings
Full offering memoranda and risk disclosures provided before any commitment is required.
Step 04
Complete subscription documents
Review and sign subscription agreement. All documents handled digitally through the platform.
Step 05
Fund your investment
Wire transfer or ACH. $50K minimum. Funds held in custodial account until close.
Pre-IPO investments are illiquid, speculative, and involve risk of total loss of capital.
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Valuation Growth Over Time
Post-money valuation by round
Previous roundsMost recent
Date
Round
PPS (split-adj.)
Valuation
Aug 2021
Funding round
$2B
2018
Funding round
Apeel Revenue and Growth
Annual revenue
Why Investors Are Watching Apeel
Growth Signal
Apeel raised $250M, lifting total funding above $635M
Apeel announced a $250 million Series E round, bringing total funding to more than $635 million and valuing the company above $2 billion. The company said the capital would accelerate innovation and sustainability in fresh food supply chains.
Competitive Moat
Edible plant-derived coating extends shelf life without refrigeration
Apeel’s coating uses parts of plants such as peels, seeds, and pulp to form an edible layer on produce. The layer slows water loss and oxidation, and CNBC said it can double the time it takes produce to rot without refrigeration.
Market Opportunity
Retailers can use Apeel to cut waste and stock year-round
Apeel said its technology lengthens shelf and transport life, which helps reduce food waste, increase retailer revenue, and streamline supply chains. CNBC reported the company works directly with retailers and application systems to help deliver 52 weeks of fresh produce.
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No. As of March 2026, Apeel is a private company and does not trade on any public stock exchange. Accredited investors can access Apeel shares through UpMarket, a FINRA-registered broker-dealer that specializes in pre-IPO investments.
Apeel does not have a public stock price because it is privately held. The most recent known share price comes from its last funding round. Pre-IPO share prices on the secondary market may differ from the last round price depending on supply, demand, and market conditions.
Yes. Accredited investors can indicate interest in Apeel shares through UpMarket by filling out the form on this page or creating an account at upmarket.co. All pre-IPO offerings are subject to availability and require a $50,000 minimum investment. UpMarket is a FINRA-registered broker-dealer and has brokered alternative investments since 2019.
Pre-IPO investments carry significant risks. Apeel shares are illiquid, meaning there is no public market to sell them quickly. There is no guaranteed exit timeline or return. The investment is speculative in nature, and investors should be prepared for the possibility of total loss. Valuations of private companies can fluctuate substantially between funding rounds. Investors should consult their financial advisor and review all offering documents before investing.
In a pre-IPO transaction, accredited investors purchase shares from existing shareholders (such as employees, early investors, or other holders) through secondary market platforms. The company itself does not issue new shares in these transactions. UpMarket facilitates these trades as a FINRA-registered broker-dealer, handling compliance, documentation, and settlement on behalf of both parties.
There are two primary exit paths for pre-IPO holdings: selling your shares on the secondary market to another buyer, or holding until the company completes an IPO or is acquired. Both paths are subject to transfer restrictions, company approval (right of first refusal), and market conditions. The timing of any exit is unpredictable, and investors should plan for a multi-year holding period.
The minimum investment for most pre-IPO offerings on UpMarket is $50,000. This amount may vary depending on the specific offering and share availability. There are no fees to create an UpMarket account or browse available investments. Investors only pay transaction-related fees when they complete an investment.
UpMarket's valuation estimate of is derived from a proprietary model that incorporates multiple data sources: funding round data (Caplight), revenue estimates (Sacra), secondary market pricing, and public company comparables. The model applies a private company discount to the public comp multiple to account for illiquidity and information asymmetry. This estimate is not investment advice and may differ substantially from the price at which shares actually trade.
Apeel uses plant-derived coatings and data science to extend produce freshness, generating $150M in 2024 revenue and reaching a $1.7B valuation after a $250M raise that lifted total funding above $635M — accredited investors can access Apeel stock through UpMarket.