The Farmer's Dog's logo

The Farmer's Dog Stock and Valuation

Consumer Non-Durables
Year Founded
2014
Headquarters
New York, New York
Employees
342

The Farmer's Dog Valuation Estimate

Based on UpMarket valuation model
$1.32 billion

The Farmer's Dog Valuation as of Last Funding Round

As of 03/26/21, according to PitchBook Data, Inc.
$1.47 billion

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The Farmer's Dog Company Overview

The Farmers Dog is an online dog food retailer aiming to provide nutritional, high-quality dog food for all breeds. Co-founders Brett and Jonathan started Farmers Dog after discovering Brett's puppy suffered severe digestive problems due to the quality of dog food on the market. However, after switching to home-cooked meals for his dog, the digestive issues resolved instantly. This experience prompted the beginning of Farmers Dog as a means to provide other dog owners with healthy food. Farmers Dog consulted with top vet nutritionists to create individualized meal plans based on a dog's breed, size, activity level, and health issues.

The Farmer's Dog Valuation History

FAQ

Does The Farmer's Dog have stock?

Yes, The Farmer's Dog and almost all privately held companies issue stock so founders, employees, and investors can participate in equity ownership. However, because The Farmer's Dog is privately held, it is more challenging to acquire shares than if the company was publicly traded. 

Is The Farmer's Dog publicly traded?

No, The Farmer's Dog is a privately held company. It is not publicly traded or offered directly on any stock exchange like the NYSE, Nasdaq, etc. 

Who owns The Farmer's Dog stock?

As a privately held company, The Farmer's Dog shares are held by its founders, management, employees, venture capital funds, or other private individuals and institutional investors. 

Disclosure rules differ for private and public companies, so it may not always be possible to know the complete ownership (cap table) of a private company like The Farmer's Dog.

What is the stock symbol for The Farmer's Dog?

The Farmer's Dog is a privately held company. Therefore, it does not have a stock symbol or “ticker” that trades on public exchanges like the NYSE, Nasdaq, etc. 

Can I buy The Farmer's Dog stock on UpMarket?

If you would like to buy shares in The Farmer's Dog, please provide your information in the form at the top of this page and click the button titled “I want to buy this stock.”

One of our investor relations team members will contact you to discuss The Farmer's Dog stock availability. Note: inquiries are non-binding, subject to market availability, and shares may only be purchased by accredited investors that meet all eligibility criteria.

UpMarket has offered many similar companies as Pre-IPO investments, including Airbnb, SpaceX, ByteDance, Plaid, Kraken, Databricks, and others. UpMarket also often has funds available that invest in a portfolio of companies potentially including, The Farmer's Dog as well.

What is The Farmer's Dog stock price?

The stock price of The Farmer's Dog can be calculated by taking the valuation of the company divided by the number of shares outstanding. Because a private company can issue new shares at any time, we do not know the current number of shares outstanding.

For illustrative purposes, however, assuming The Farmer's Dog has issued 250 million shares, at the estimated UpMarket valuation of $1.32 billion, each share of The Farmer's Dog stock would be worth $5.27.

How do The Farmer's Dog pre-IPO trades work?

Pre-IPO trades for The Farmer's Dog will typically involve accredited investors purchasing shares from current shareholders through specialized investment platforms like UpMarket. Trades generally occur on the secondary market, meaning The Farmer's Dog doesn't issue new shares or receive capital–shares are privately exchanged between two parties.

While investors aim to profit from a potential IPO or acquisition, these investments carry high risks due to limited liquidity and information. Understanding all terms and conditions is crucial, as each transaction can have unique characteristics. Investing in private companies can be extremely risky and may result in significant capital loss.

When is The Farmer's Dog going to go public?

The decision to go public through an Initial Public Offering (IPO) is complex and depends on various factors, including the company's financial performance, market conditions, and strategic goals.

Unless The Farmer's Dog officially announces its intention to go public, any predictions about when or if it will do so would be speculative.

Investors interested in The Farmer's Dog should monitor official company communications and reliable financial news sources for any updates regarding potential IPO plans.

How do I exit my investment if I invest in The Farmer's Dog with UpMarket?

Exiting your investment in The Farmer's Dog typically involves one of these scenarios:  1) selling your shares on a secondary market to other interested investors; 2) holding shares until a liquidity event occurs, such as the company going public (IPO) or being acquired.

Investors must know that the timing and availability of these exit options are inherently unpredictable, and there is no guarantee of when or if they will occur.

How can I sell The Farmer's Dog shares?

If you own The Farmer's Dog shares, you may be able to find a buyer on a pre-IPO marketplace or via an introduction by a registered broker-dealer like UpMarket.  It is important to note that the class of shares you own may impact your ability to sell. For example, shares issued to startup employees often have transaction limitations, including lock-up periods and a right of first refusal by the company, which may prevent you from selling your shares freely.

How does UpMarket estimate the valuation of The Farmer's Dog?

UpMarket’s valuation estimate for The Farmer's Dog is algorithmically generated based on recent primary round financings by The Farmer's Dog, market conditions, company popularity, sector performance, and public market comps.

It is important to note that UpMarket’s valuation estimate for The Farmer's Dog could be outdated, may not reflect all recent news or market events, and is not intended to inform any investment decision-making. UpMarket’s valuation estimate is not meant to be a warranty or projection of potential financial returns or company performance. Valuations can change rapidly and unexpectedly.

Why choose UpMarket? 

UpMarket was founded in 2019 and has helped hundreds of investors access alternative investments. UpMarket is a licensed broker-dealer based in the United States. UpMarket customers have invested over $150 million in pre-IPO companies, hedge funds, private equity, real estate, and other alternatives.

If you are an accredited investor, you can create a free account to access our deal flow and opportunities. There is never any pressure to invest.

UpMarket clients have invested in companies like The Farmer's Dog, SpaceX, Neuralink, Anthropic, and many others. UpMarket and its leadership have been mentioned in media outlets like Forbes, WealthManagement, Wealth and Finance News, and TechBullion.

The Farmer's Dog Management

Name Position
Jonathan Yoni Regev CEO

The Farmer's Dog Company News

The Farmer's Dog Investors

SV Angel

Insight Partners

Collaborative Fund

Forerunner Ventures

Align Ventures

Shasta Ventures

The Farmer's Dog Related Companies

About UpMarket

UpMarket's mission is to unlock the private markets for individual investors.

We provide access to a range of asset classes and investment strategies that span private equity, hedge funds, crypto, real estate, and other alternative assets.

The problem

Historically, accessing private market investments had these challenges:
  • A large barrier to entry due to high investment minimums
  • Time-intensive because sourcing deals is a lot of work even if you’ve got a great network, and
  • Costly because of investment-related diligence costs, paperwork, and legal fees

The solution

UpMarket works to address these barriers for individual investors by:
  • Offering lower investment minimums
  • Sourcing and conducting diligence on opportunities for investors, empowering them to pick and choose from pre-screened opportunities
  • Making the investment process entirely digital, straightforward, and easy to manage from a single portal
Individuals like you have invested over $150 Million with UpMarket.

UpMarket Investment Curation Process

Upmarket curates and conducts diligence on every investment opportunity we offer.

We review every offering’s strategy, risk management, liquidity management, fees and expenses, valuation methodology, tax matters, as well as the fund’s third-party providers including legal counsel, auditor, administrator, and custodian.

We aim to offer our clients investments from disciplined managers that pursue unique strategies across an array of asset classes.

Our goal is to empower you to build a portfolio that best meets your individual Investment objectives.

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